SO, IN THIS ARTICLE I’LL ANALYZE:
How to set-up your (personal) profile, to maximize conversions.
The underlying philosophy:
First things first: Your profile photo.
Up next, your cover photo:
Again, do your research.
See what your successful competitors and peers are using. It can be everything from a landscape to a “PowerPoint-like slide”.
It should be clean, professional-looking & include a tad of branding – just don’t make it look like a restaurant menu. If unsure, use a panoramic photo of you, your city or your start-up.
Another option is a clean background with either a solid colour or a gradient using your brand’s corporate ID template, and your logo.
Now, let's get serious. | CTA | Headline
The CTA, aka Call To Action. That little blue button, next to your name. You can edit that and have it redirect people to your actual landing page. Where they get more information and an invitation to… call, subscribe, buy etc.
Now your “Headline”. Don’t confuse it with your “About me”; we’ll get to that in a minute.
Your “Headline” must include your “elevator pitch”.
If you need more help sorting that out, leave a comment, and either I or someone on the 42PLUS1 team, we’ll come back with a blog post answering that.;)
TL/DR, your headline should be answering the following:
The next paragraph, or bullet list, in your "About Me"...
…can present 2-4 pain points your customers are facing and a brief mention on how you solve them.
e.g.: “Working Long Hours? Our service is available 24/7.” or “Tight on budget? We offer 5 tiers of memberships tailor-made to suit everyone’s needs.”
Now… you are allowed to talk about your background.
Use this next paragraph to mention 1-3 reasons on why and how you are qualified to help. Show to your reader why/how you have come to be an expert in your niche. -Sidenote: you do not need to be famous, to support that. For all we know you can be one of the myriad Kafkas out there that had never been given the chance to share their amazing work with the right people yet.
As a final "bullet" or "paragraph" you can add a sort of a disclaimer.
Or to put it differently, set your limits.
Let’s say you are an amazing fitness coach. You don’t want to work with customers who are not willing to invest at least X dollars and Y minutes per week. You can state that, not only to filter out and discourage value-leeches from meddling with your time, but in addition to position yourself as a “proper professional”.
THAT was the 1st step: How to optimise your profile for your ideal, albeit potential, customer.
Up next, is: how to find, connect and engage with fruitful leads. (title to be finalized)
This topic deserves its own article. So, in an effort to keep these blogs as short & as informative as possible I think that this is all for today.